IGNORANCE HAS REACHED EPIDEMIC PROPORTIONS

The world is not well.

As COVID-19 spreads globally, so too does racism and discrimination against the Chinese and Asian community.
A dizzying amount
of misinformation in conjunction with preconceived prejudice has led to irrational fear.
With fear has come chronic xenophobia, causing Chinese and Asian people, businesses and
communities to suffer greatly. 

TOGETHER,
WE CAN SANITIZE THE STIGMA

ACTIVE INGREDIENT

  • Acceptance

PURPOSE

  • A better world.

USES

  • Protects against toxic behaviour.

  • Works best with common sense.

  • Recommended daily.

WARNINGS

  • Flammable - may ignite strong sense of community.

  • For external use only - may lead to inner reflection.

  • Explosive personal growth may result.

DIRECTIONS

  • Apply liberally to alleviate irrational fear
    and predjudice.

Source: CTV Vancouver via World Health Organization

WHO: "THE STIGMA IS MORE DANGEROUS THAN THE VIRUS ITSELF."
REMEMBER: SKIN COLOUR IS NOT A SYMPTOM
ON MARCH 3, 2020, 
'STOP THE SPREAD' HIT THE STREETS
OF TORONTO 

'STOP THE SPREAD OF RACISM' branded hand sanitizers were given out in crowded public spaces to raise awareness around discrimination circling COVID-19. Word spread quickly around the city, province, and country, as news outlets covered the story throughout the day, and many Torontonians shared the initiative on social. 

FOLLOW THE FACTS, NOT FEAR

The public health risk associated with COVID-19 for Canada is low. But it is still important to understand the details around the virus, and how it is contracted. It is most commonly spread through respiratory droplets via coughing or sneezing, or from getting the virus on your hands and touching your mouth, nose, or eyes. 

Discrimination is already present in our society. Coupled with fear and anxiety around COVID-19, that discrimination begins

to expose itself. Stigma creates more fear and anger directed towards human beings instead of the virus causing the problem. You can help to stop the spread of racism. Speak up to take a stand when you see or experience acts

of discrimination.

REMEMBER, SKIN COLOUR IS NOT A SYMPTOM
VIRUSES DON'T DISCRIMINATE. HUMANS DO.
 2020 THE HIVE INC.